Optimum First Certified Originator Program
Rewarding sales excellence and work ethic through opportunity.
Program Objective
The Optimum First Certified Originator Program is designed to reward Originators who consistently demonstrate strong sales skills and work ethic with access to increasingly valuable lead opportunities. Certification levels create a clear career progression path while ensuring Optimum First's highest-intent opportunities are assigned to Originators who have earned that responsibility.
Certification Scoring
Sales Skills
- Hitting the Optimum Selling Points on every call
- Setting Optimum Apart from the Competition
- Mortgage Knowledge
- Product Recommendations
- Objection Handling
- Closing
Work Ethic
- Calls Made
- Talk Time
- Follow-Up Completion
- CRM Management
- Speed to Lead
- Availability
- Number of State Licenses
Customer Experience
- Number of positive online reviews posted in the most recent quarter
- Funded customer's feedback on survey
| Certification Level | Minimum Score |
|---|---|
| Three-Star Originator | 50 |
| Four-Star Originator | 70 |
| Five-Star Originator | 85 |
Certification scoring is intended to serve as a framework for evaluating an Originator's sales aptitude, sales skills, work ethic, customer satisfaction, and overall readiness for lead opportunities. Up to 50 points may be awarded for Sales Skills, up to 40 points may be awarded for Work Ethic, and up to 10 points may be awarded for Customer Experience. While objective metrics may be considered, scoring is not intended to be a purely mathematical or scientific process. Upper Management will conduct evaluations and determine certification levels based on the overall assessment of each Originator. Originators may request a re-evaluation once per month.
Certification Levels & Lead Access
Three-Star Certified Originator
Foundation-level certified Originator.
Lead Access
- Internet Purchase and Refinance Leads
- Bankrate & Rate Table Purchase Leads:
- Researching Options
- Going to Open Houses
- Lower Volume of Bankrate & Rate Table Refinance Leads
- Second Ring Inclusion on Bankrate & Rate Table Call-In Opportunities
- Full Shark Tank Lead Privileges with all lead types available for Unable To Contact leads after 24 hours
- Weekend Lead Availability
- Potential Access to Overnight Leads (8pm to 7am)
Four-Star Certified Originator
Advanced certified Originator.
Lead Access
Everything available to a Three-Star Originator, plus:
- Bankrate & Rate Table Purchase Leads:
- Making Offers
- In-Escrow (Limited Allocation)
- Higher Volume of Bankrate & Rate Table Refinance Leads
- First Ring Inclusion on Bankrate & Rate Table Call-In Opportunities
Five-Star Certified Originator
Elite certified Originator.
Lead Access
Everything available to Three and Four-Star Originators, plus:
- Higher Allocation of Bankrate & Rate Table "In-Escrow" Purchase Leads
- No Internet Leads
Program Philosophy
Certified Originators have demonstrated the fundamentals and can effectively manage internet leads, refinances and early-stage purchase opportunities.
Certified Originators have demonstrated all of the above and the ability to convert borrowers who are actively shopping, making offers, and preparing to enter contract.
Certified Originators have demonstrated exceptional sales skills and work ethic and are entrusted with Optimum First's most valuable lead opportunities, including greater access to in-escrow purchase leads and first access to overnight leads.
Originators' certification levels will be displayed on their profiles within the Optimum First Company Directory "Yearbook" site.
Certified Originators
































































Certification Maintenance
Certification is not permanent and must be maintained through ongoing performance and activity.
Quarterly Certification Review
All Originators will undergo a certification review once per quarter to ensure they continue to meet the standards associated with their current certification level.
Certification Adjustments
- Originators may test once per month to improve their certification level.
- Certification levels are formally reviewed quarterly.
- Originators who achieve a qualifying score may be promoted to a higher certification level.
- Originators who do not maintain the minimum score for their current certification level may be moved down one certification level during the quarterly review process.
- Management may require re-certification if performance, activity levels, or compliance concerns warrant additional review.
Request a Certification Evaluation
Originators may request an evaluation once per month. Send this and the Sales Managers will be notified.
Goes to the Sales Managers at smanagers@optimumfirst.com.
Building Your Own Business
While certification levels determine access to company-provided lead opportunities, every Originator has the opportunity to build and grow their own business through:
- Real Estate Agent Referrals
- Referrals Generated from Closed Loans
- Personal and Professional Networks
Originators are encouraged to cultivate referral relationships and build a long-term book of business in addition to utilizing company-provided lead opportunities. Additionally, any Originator may purchase their own leads from an outside lead source. Leads purchased directly by the Originator are considered that Originator's exclusive leads and will remain assigned solely to that Originator. Any business generated through these methods may be eligible for the higher self-generated compensation under company guidelines. The most successful Originators use company-provided leads as a platform to create future referral opportunities, strengthen referral relationships, and build a sustainable business for years to come.
Lead Eligibility & Service Standards
Participation in company-provided lead programs is a privilege, not a guaranteed right.
While the Optimum First Certified Originator Program is intended to serve as the primary framework for lead distribution, no Originator is guaranteed access to any specific lead source, campaign, lead volume, or lead category. Lead eligibility, lead assignments, and lead access may be modified, suspended, restricted, or removed at any time based on business needs, staffing requirements, operational considerations, performance concerns, customer experience issues, compliance matters, or management discretion. While lead sources and campaigns are intended to align with the certification structure outlined in this program, lead distribution may vary. There may be both intended and unintended overlap between certification levels, and Originators may occasionally receive lead opportunities typically associated with another certification level.
Originators are expected to immediately notify management of any customer complaint, customer dissatisfaction, escalation request, negative experience, or situation that may create reputational, compliance, or service concerns. Early communication allows management to assist in resolving issues and maintaining the highest level of customer service.
Failure to maintain service standards, professionalism, compliance expectations, or customer satisfaction may result in the review, modification, suspension, or removal of lead eligibility regardless of certification level.
Specialty Certifications
In addition to the Optimum First Certified Originator Program, Originators may earn specialty certifications for specific loan products or lead campaigns. Examples may include:
Specialty certifications may be required to receive certain lead opportunities associated with those products or campaigns. If Optimum First introduces a specialized lead source, those leads may be distributed exclusively among Originators who hold the applicable specialty certification.
Guiding Principle
Lead access is earned through demonstrated sales ability, work ethic, and customer service, not seniority.
The Optimum First Certified Originator Program is designed to provide every Originator with a clear path to increased opportunity while rewarding those who consistently invest in their skills, activity, and long-term business development.