CertifiedOriginatorProgram

Optimum First Certified Originator Program

Rewarding sales excellence and work ethic through opportunity.

01Why the program exists

Program Objective

The Optimum First Certified Originator Program is designed to reward Originators who consistently demonstrate strong sales skills and work ethic with access to increasingly valuable lead opportunities. Certification levels create a clear career progression path while ensuring Optimum First's highest-intent opportunities are assigned to Originators who have earned that responsibility.

02How you are evaluated

Certification Scoring

Sales Skills

Up to 50 points
  • Hitting the Optimum Selling Points on every call
  • Setting Optimum Apart from the Competition
  • Mortgage Knowledge
  • Product Recommendations
  • Objection Handling
  • Closing

Work Ethic

Up to 40 points
  • Calls Made
  • Talk Time
  • Follow-Up Completion
  • CRM Management
  • Speed to Lead
  • Availability
  • Number of State Licenses

Customer Experience

Up to 10 points
  • Number of positive online reviews posted in the most recent quarter
  • Funded customer's feedback on survey
Certification LevelMinimum Score
Three-Star Originator50
Four-Star Originator70
Five-Star Originator85

Certification scoring is intended to serve as a framework for evaluating an Originator's sales aptitude, sales skills, work ethic, customer satisfaction, and overall readiness for lead opportunities. Up to 50 points may be awarded for Sales Skills, up to 40 points may be awarded for Work Ethic, and up to 10 points may be awarded for Customer Experience. While objective metrics may be considered, scoring is not intended to be a purely mathematical or scientific process. Upper Management will conduct evaluations and determine certification levels based on the overall assessment of each Originator. Originators may request a re-evaluation once per month.

03What each level unlocks

Certification Levels & Lead Access

Three-Star Certified Originator

Foundation-level certified Originator.

Lead Access

  • Internet Purchase and Refinance Leads
  • Bankrate & Rate Table Purchase Leads:
    • Researching Options
    • Going to Open Houses
  • Lower Volume of Bankrate & Rate Table Refinance Leads
  • Second Ring Inclusion on Bankrate & Rate Table Call-In Opportunities
  • Full Shark Tank Lead Privileges with all lead types available for Unable To Contact leads after 24 hours
  • Weekend Lead Availability
  • Potential Access to Overnight Leads (8pm to 7am)

Four-Star Certified Originator

Advanced certified Originator.

Lead Access

Everything available to a Three-Star Originator, plus:

  • Bankrate & Rate Table Purchase Leads:
    • Making Offers
    • In-Escrow (Limited Allocation)
  • Higher Volume of Bankrate & Rate Table Refinance Leads
  • First Ring Inclusion on Bankrate & Rate Table Call-In Opportunities

Five-Star Certified Originator

Elite certified Originator.

Lead Access

Everything available to Three and Four-Star Originators, plus:

  • Higher Allocation of Bankrate & Rate Table "In-Escrow" Purchase Leads
  • No Internet Leads
04What each level means

Program Philosophy

Certified Originators have demonstrated the fundamentals and can effectively manage internet leads, refinances and early-stage purchase opportunities.

Certified Originators have demonstrated all of the above and the ability to convert borrowers who are actively shopping, making offers, and preparing to enter contract.

Certified Originators have demonstrated exceptional sales skills and work ethic and are entrusted with Optimum First's most valuable lead opportunities, including greater access to in-escrow purchase leads and first access to overnight leads.

Originators' certification levels will be displayed on their profiles within the Optimum First Company Directory "Yearbook" site.

05Displayed on the YearbookOpen the Yearbook

Certified Originators

Current as of August 2026
Five-Star Certified17 Originators
Alfredo Rivas
Five-Star Certified
Alyssa Gonzales
Five-Star Certified
Callum Mackinnon
Five-Star Certified
Danyelle Drenk
Five-Star Certified
Erin Long
Five-Star Certified
Greg Luz
Five-Star Certified
James Eichenbaum
Five-Star Certified
Jeff Clark
Five-Star Certified
Jennifer Locke
Five-Star Certified
Jorden Radcliffe
Five-Star Certified
Ketch Gannon
Five-Star Certified
Kimberly Rojas
Five-Star Certified
Matthew Malmberg
Five-Star Certified
Michael DeBenedetto
Five-Star Certified
Rudi Maravilla
Five-Star Certified
Sean Dibsy
Five-Star Certified
Vanessa Cisneros
Five-Star Certified
Four-Star Certified27 Originators
Alex Shik
Four-Star Certified
Billy Bryson
Four-Star Certified
Brandon Marumoto
Four-Star Certified
Charles Roussel
Four-Star Certified
Cindy Valencia
Four-Star Certified
Cody Deniz
Four-Star Certified
Dan Rhomberg
Four-Star Certified
David Winslett
Four-Star Certified
Erik Board
Four-Star Certified
Francisco J. Ortiz
Four-Star Certified
Jawhar Green
Four-Star Certified
Joel Blackwell
Four-Star Certified
Lee Glen
Four-Star Certified
Lee Wapato
Four-Star Certified
Madilyn Areskog
Four-Star Certified
Montee Skorich
Four-Star Certified
Nikki Tindall
Four-Star Certified
Raymond Basurto
Four-Star Certified
Ricardo Apodaca
Four-Star Certified
Robert Jackson
Four-Star Certified
Rozell Soto
Four-Star Certified
Soli Shahmir
Four-Star Certified
Thomas Doney
Four-Star Certified
Tiffani Buck
Four-Star Certified
Tim Williams
Four-Star Certified
Ulises Torres
Four-Star Certified
Kelly Schaar
Four-Star Certified
Three-Star Certified20 Originators
Amal Radwan
Three-Star Certified
Amanda Hurtado
Three-Star Certified
Angel Chavez
Three-Star Certified
Bella Samel
Three-Star Certified
Bert Autore
Three-Star Certified
Billy Clark
Three-Star Certified
Calvin Lee
Three-Star Certified
Claudia Chavez
Three-Star Certified
Dana Dulaney
Three-Star Certified
Jake Richardson
Three-Star Certified
Jarrett Beach
Three-Star Certified
Kristie Bellows
Three-Star Certified
Levi Lehman
Three-Star Certified
Luis Madrigal
Three-Star Certified
Mila Teplytskaya
Three-Star Certified
Pallavi Adhav
Three-Star Certified
Peter DiFerdinand
Three-Star Certified
Ron Brooks
Three-Star Certified
Saul Mojica
Three-Star Certified
Stephen Kustra
Three-Star Certified
06Keeping your level

Certification Maintenance

Certification is not permanent and must be maintained through ongoing performance and activity.

Quarterly Certification Review

All Originators will undergo a certification review once per quarter to ensure they continue to meet the standards associated with their current certification level.

Certification Adjustments

  • Originators may test once per month to improve their certification level.
  • Certification levels are formally reviewed quarterly.
  • Originators who achieve a qualifying score may be promoted to a higher certification level.
  • Originators who do not maintain the minimum score for their current certification level may be moved down one certification level during the quarterly review process.
  • Management may require re-certification if performance, activity levels, or compliance concerns warrant additional review.
07Ready to move up

Request a Certification Evaluation

Originators may request an evaluation once per month. Send this and the Sales Managers will be notified.

Goes to the Sales Managers at smanagers@optimumfirst.com.

08Beyond company leads

Building Your Own Business

While certification levels determine access to company-provided lead opportunities, every Originator has the opportunity to build and grow their own business through:

  • Real Estate Agent Referrals
  • Referrals Generated from Closed Loans
  • Personal and Professional Networks

Originators are encouraged to cultivate referral relationships and build a long-term book of business in addition to utilizing company-provided lead opportunities. Additionally, any Originator may purchase their own leads from an outside lead source. Leads purchased directly by the Originator are considered that Originator's exclusive leads and will remain assigned solely to that Originator. Any business generated through these methods may be eligible for the higher self-generated compensation under company guidelines. The most successful Originators use company-provided leads as a platform to create future referral opportunities, strengthen referral relationships, and build a sustainable business for years to come.

09The ground rules

Lead Eligibility & Service Standards

Participation in company-provided lead programs is a privilege, not a guaranteed right.

While the Optimum First Certified Originator Program is intended to serve as the primary framework for lead distribution, no Originator is guaranteed access to any specific lead source, campaign, lead volume, or lead category. Lead eligibility, lead assignments, and lead access may be modified, suspended, restricted, or removed at any time based on business needs, staffing requirements, operational considerations, performance concerns, customer experience issues, compliance matters, or management discretion. While lead sources and campaigns are intended to align with the certification structure outlined in this program, lead distribution may vary. There may be both intended and unintended overlap between certification levels, and Originators may occasionally receive lead opportunities typically associated with another certification level.

Originators are expected to immediately notify management of any customer complaint, customer dissatisfaction, escalation request, negative experience, or situation that may create reputational, compliance, or service concerns. Early communication allows management to assist in resolving issues and maintaining the highest level of customer service.

Failure to maintain service standards, professionalism, compliance expectations, or customer satisfaction may result in the review, modification, suspension, or removal of lead eligibility regardless of certification level.

10Product-specific credentials

Specialty Certifications

In addition to the Optimum First Certified Originator Program, Originators may earn specialty certifications for specific loan products or lead campaigns. Examples may include:

VA Certified Reverse Mortgage Certified Home Equity Certified FHA Certified

Specialty certifications may be required to receive certain lead opportunities associated with those products or campaigns. If Optimum First introduces a specialized lead source, those leads may be distributed exclusively among Originators who hold the applicable specialty certification.

Guiding Principle

Lead access is earned through demonstrated sales ability, work ethic, and customer service, not seniority.

The Optimum First Certified Originator Program is designed to provide every Originator with a clear path to increased opportunity while rewarding those who consistently invest in their skills, activity, and long-term business development.